Activation basically refers to the process of introducing your brand to people, increasing awareness and engagement. We will promote your business locally or internationally.
Brand activation is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. It helps attract more customers by allowing them to interact directly with a certain business.
In digital marketing, it is extremely difficult to be among the thousands of brands that do everything possible to achieve their goals. Marketers look for interactive and effective ways to engage their target audience in order to recognize a brand. Different types of empirical marketing like brand activation, guerrilla marketing, environmental marketing, and ambush marketing come to the rescue.
If you just started your business, you know your audience well, and yet they don’t know you. Brand activation is a great opportunity to introduce your brand and create an emotional connection with your future customers. Experiential marketing allows you to create something interesting and relevant to your business that will generate interest even among those who don’t know you yet.
Now that you know why companies often host different events, create unique campaigns, and communicate directly with their customers, it’s time to learn more about this strategy.
Make SWOT analysis. Before planning various events, campaigns, and installations, you should be aware of your brand’s strengths, weaknesses, opportunities, and threats. Do not forget that some brand activation campaigns can require a lot more resources, while some of them can be simple and cheap. However, you don’t necessarily need a lot of funds to launch a campaign since even something like a creative booth installation can attract the masses.
Explore the tactics to reach your audience. Keep in mind that there are many ways to appeal to your prospects, including product demonstration installation, mobile vans, games, and many other activities. Choose a suitable method to communicate your message to your target audience clearly.
Think about management. The last step is to bring the previous ones together and form a great team to bring it all to life. Assign the responsibilities to the right people to engage everyone on your team.
Now that you know about the necessary steps, let’s explore five ideas that will inspire you to create your outstanding event.